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Out of the Box – example 1
This was a video Gerry recorded in answer to how out of the box thinking can help a business or organization
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What do Certain Colors Mean?
What do Certain Colors Mean? Color is a powerful psychological trigger. It creates strong emotions. Here are some popular colors and the emotions they typically generate: RED: Love, warmth,...
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The Importance of Color in Printing
When it comes to promotional materials, poor color decisions can be worse than no color at all. Here are a few tips to ensure your colorful printed pieces are a success: Colors can appear to change...
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What’s Your Plan Today?
Benjamin Franklin eloquently penned the unforgettable phrase “If you fail to plan, you plan to fail.” Everyone’s day is made up of mini tasks which contribute to accomplishing the goal for the day. In...
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I love Penzeys
I love the Penzeys Spices catalog, and I know I know I am not alone. It is a wealth of just about anything you have ever wanted to know about spices, it has amazing recipes that are sent in by...
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Content Marketing 101
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” (Robert Rose, Content Marketing Institute) In a nutshell, content marketing is the ability to...
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Start with the Envelope!
“Start with the envelope!” That’s what Joe, our Millcraft paper rep, said when asked what advice he would give to our customers. “People put so much time and thought into what goes into the envelope...
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August’s solution! Commemorative Coin Holder
BOCA Church recently approached us for a solution. They are celebrating 25 years of serving their community. There is a lot to celebrate – having grown from nine worshipers at their first service to...
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Solution – spiral bound directory
Spiral bound books are great options for address directories, recipe books, workbooks, etc.
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Price or value?
Which do you put more emphasis on when you are shopping – price or value? For most of us, it’s generally a balance between the two – obviously there’s not one answer that fits every time for every...
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Telling Your Story
What's your story? How can businesses and non-profits benefit from telling stories and connecting with their audience.
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13 Best Pinterest Boards for Print Campaign Ideas
One of the most effective methods to boost a campaign is print. Print is tangible, memorable, and powerful. But where do you start? Pinterest is a great way to share, gather, and gauge ideas. With your...
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Solutions – calendars!
When you’re looking for something that will keep you in your customers minds throughout the year – think calendars! There are so many options – wall calendars, blotter calendars, desk calendars,...
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Solutions – moving day boxes
We usually think of giving welcome packages when it comes to moving – but when AnnJoy, one of our awesome sales people, found out that an office building downtown was set to renovate existing offices...
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4 Reasons Why Print Should Remain Part of Your Marketing Campaign
Print Is Still An Effective Marketing Tool With the increasing popularity of digital marketing and social media, some might say that print is dead. That rumor started in the 80’s movie Ghostbusters:...
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Solutions – super size your banner!
We’ve seen some big banners around here, but this one topped the charts! RadioActive Electronics of Middlefield, Ohio specializes in wireless audio, video, theater and surveillance systems. How best to...
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7 Simple Secrets to Totally Rocking Your Print Design
How to get the best design for your marketing and mailing pieces.
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3 Keys to Creating an Effective Direct Mail Piece
Direct mail is an effective and affordable way to reach new customers and maintain old ones. Good direct mail pieces require more than a mailing list and a postcard. You need a strong concept, targeted...
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It’s Election Season!
The primaries are behind us and now the marathon to November begins. Have you ever wondered how elections around the world compare to those in the US? We were curious! The US has one of the longest...
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Solutions – Convention Guides
When one of our customers wanted something different to guide conference goers to different areas, we put our heads together and came up with something effective and fun. These vinyl ‘feet’ have a...
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